A campaign is a way to engage with many customers at once, based on a predetermined goal. For example, if you wanted to win customers back who haven’t visited you recently, you would create a ‘Win Customers Back’ campaign and attach a Reward. We will then automatically find customers who haven’t visited in a certain amount of time (this varies depending on each customer's typical visit frequency). This reward will be delivered to select customers via push notification and customers can redeem it in-store just like regular loyalty Rewards.
You will be able to see how many customers we have sent this reward to, along with how many have redeemed it.